All About That Base (Foundation)

All About That (Foundation) Base: Options for Green Beauties in Liquid, Powder and Cream - janny: organically.

I've been pretty stuck on my Kjaer Weis Cream Foundation for a while now, and have gotten questions about other options, namely, a liquid, powder and BB for those who prefer not to use the cream base.

So I figured I'd give a few a whirl, and what do you know, I found some I love just as much as the cream!


Crunchi Collection

This is my latest go-to clean beauty foundation and it happens to be a liquid! My struggle with liquid foundation has always been the dread “line of demarcation” but I found that this one blends so well, it’s not even an issue. I think the vegan flat top foundation brush was a big part of this as it has the perfect combination of soft/firm for the foundation application.

I recommend to always start out with very little product and build as needed. If you add too much up front, it will look cakey, which how it turned out on my first application, but once I corrected the application, the end result was a flawless matte finish.

While you can carefully build for fuller coverage, one thing people noticed off the bat was my freckles were clearly visible, which gives such a natural look. I had some blemishes to cover, which is where the concealer came in to play before I applied the foundation.

The foundation wears well all-day, and seriously is the winning product from this line, along with their primer (highly recommended to pair with the foundation)

Because of their limited shades, I mixed together Medium (03) and Tan (04). 

Not sure of your shade? You can order a sample pack here which includes a small jar of Light 02, Natural 2.5, Medium 03, Tan 04 and the Primer for $10. The Beautifully Flawless Foundation can be found here.

FitGlow Vita-Active Foundation


FitGlow Vita-Active Foundation

This is my latest foundation addition and recent go-to because I can transform from a bare, uneven skin tone to a brighter, even look within 20 seconds! My daughter is my alarm clock, so once we're up, things move pretty quickly. Most school days, I can't be bothered with make up, but this is a no-brainer. I apply it with my fingers, like I would a tinted moisturizer, but with much better results. You could use a brush or sponge, but I found I like the look better and use less product when I use my clean fingers. 

This foundation is not only clean-beauty approved, but also contains superfood ingredients like Vitamin C, Botanical Hyaluronic Acid and Seaweed Bio Extracts which actually help improve skin tone and health, reduce inflammation and protect against free radical damage.

The coverage with my application is light enough to look like I'm not wearing any make-up, but you can build it for a more polished look. I'm also a fan because I don't have to mix colors to get my exact shade, I'm a perfect VF-4. Oh and it rates a big fat ZERO on Think Dirty.

Available from The Detox Market and Integrity Botanicals


Gressa Minimalist Corrective Serum

Gressa Skin - Minimalist Corrective Serum: Foundation

This product is unlike anything I've ever tried; it is after all, a foundation serum. I'm simply amazed at the ingredient line-up and the flawless application.

It is concocted with herbs into a broccoli oil base, of which you only need a few drops to spread quickly all over your face and I found the best application is with a flat top brush. You can go back to concentrate areas that need a bit more coverage with another drop, or I'll even use Kjaer Weis as a concealer when my face is particularly mangled.

What I love about this foundation is the medium coverage and how it magnificently it blends onto the skin with an oil to powdery finish, yet still leaves a glow. Because it is an oil base, it spreads easily, so there is none of those "patchy" areas I used to experience with other liquid foundation. Also, it feels like I am smoothing cashmere all over my face!  My skin looks like, well, skin, and is able to breathe! It's got a clean, even and satin finish - I'm still in awe over this product!

For reference, I wear the color 3.5.

Gressa Skin products are available now from Integrity Botanicals

Tinted Face Oil


While there are similarities with Kosas Tinted Face Oil and Gressa's Minimalist Corrective Serum, there are differences. Let's just take a moment and be thankful that we finally have so many choices when it comes to clean beauty make up products that perform every which way!

Because this is an oil, I decided to apply it as I would a non-tinted facial oil. You could moisturize prior to use (or not) or use a primer (or not). Based in jojoba and avocado oil, Kosas sinks into the skin and really hydrates, so if you have dry skin, you'd most likely welcome the effect. 

After shaking, I used about 5 drops on my fingers and dabbed all over my face before massaging it in. The quickly finished look was a lighter coverage than Gressa and more matte. You could add in another layer to build coverage, but I feel this type of product is designed for those who are looking for low maintenance skin tone correction and/or light-to-medium coverage, otherwise, I'd recommend a true foundation.

I'm able to apply Kosas with my (clean) bare hands, whereas with Gressa, I feel more comfortable when I use flat top brush to blend.

So when deciding between Kosas or Gressa, here's my bottom line on the comparison:

  • Coverage: Light (Kosas) or Medium (Gressa)

  • Finish: Matte (Kosas) or Dewy (Gressa)

  • Application: Hands (Kosas) or Brush/Sponge (Gressa)

For reference, I use the Kosas Tinted Face Oil in the shade 6 Tan with Olive Undertones

Available from The Detox Market


Hynt Beauty

Hynt Beauty Velluto Pure Powder Foundation

You may recognize this brand as the creator of my top mascara pick from my showdown post a few months ago. Their ultra-finely milled powder foundation happens to be a winner as well! Not only is it blended with skin rejuvenating and healing organic extracts and oils, it provides a medium to full coverage without that cake-y or fine line-settling finish found in most powder foundations.

A little goes a long way, and you can build coverage up as needed or concentrate more on problem areas. For powder foundation brands trying transitioning from conventional mineral based brands, I think you will find Hynt performs even better than the competition!

Hynt also offers the ability to purchase sample sizes for $5 to see for yourself and find the perfect shade.

For reference, I'm between a light and medium beige.

Shop from Integrity Botanicals

BB Cream

Jane Iredale Glow Time Full Coverage Mineral BB Cream

**This is an update to the post as I have learned more about dimethicone over the past few months.

I've seen several green beauties using this and decided to check it out. My main concern was the use of multiple dimethicones, a silicone-based polymer, which makes the cream spread easily, fills in lines/wrinkles and creates a water resistant layer. Now this gets a little tricky, because single molecule dimethicone is a the pure form of the ingredient and is recognized as safe for use.

In the middle of the Jane Iredale product ingredient list, you will see dimethicone listed for the third time as PEG-10 dimethiconePEG-10, aka Polyethylene Glycol and all PEG compounds, are ingredients which have been processed with ethylene oxide. This process makes the ingredient "ethoxylated" and carries a high risk of contamination of the bi-product 1,4 dioxane. Both ethylene oxide and 1,4 dioxide are carcinogenic so I would highly recommend avoiding this product due to this specific ingredient. More info here.


Kjaer Weis

All About That (Foundation) Base: Options for Green Beauties in Liquid, Powder and Cream - janny: organically.

Kjaer Weis Cream Foundation

I couldn't finish this post without including at least a snippet of this gorgeous foundation. If you haven't tried a cream foundation yet, this is the one to get. From application, to coverage, to ingredients, Kjaer Weis has you covered.

For reference, I wear the color Illusion and it is available from Integrity Botanicals, The Detox Market, Citrine Natural Beauty. Don't forget refills are available for almost half the price - the sticker shock includes the hefty case!

Click here to read my full review and comparison featuring the Kjaer Weis foundation.

*This post contains affiliate links.