When A Beauty Line Moves You To Tears
No I am not pregnant again, and as my hormones have been balancing out more and more, those random crying spurts are actually few and far between. I'd never cried over skin care (even when my husband spilled Leahlani's Siren Serum) but Kahina Giving Beauty is the first skin care line to move me so deeply.
Kahina is the name of an ancient queen of the Berbers, the indigenous people of North Africa, many of whom live in the Argan region of Morocco; the same place where the beauty line's queen ingredient is harvested and prepared. Kahina uses ingredients like Green Tea, for toning and refining, and Rose for calming the skin, but the heart of Kahina's products is Argan Oil.
Argan Oil has been used for centuries to protect skin from harsh conditions and is made up mostly of the hard-to-obtain fatty acids Omega 6 and Omega 9, both key to promoting optimal skin health.
To retrieve this wonder-oil, the nut of the argan tree has to be cracked and then cold-pressed in order to extract the highly potent antioxidants, nutrients and fatty acids used to nourish the skin. The hand-cracking process of the argan nut is incredibly labor intensive and attempts to mechanize the process have been unsuccessful. It can take one woman 8 hours to extract a liter of Argan oil...something to keep in mind when you wonder why these beauty products can be expensive.
While you may find Argan Oil at what you consider a better price than others, there a few factors that may make that oil cost less, for example the "goat factor." Goats gobble up the nuts and the digested nuts are sold at a discounted rate due to the foul smelling odor. They are then cracked, pressed and deodorized before hitting the shelves. I wonder if we can expect to see any "Goat-Free" labels coming soon?? In all seriousness though, this is a major factor when it comes to price, in addition to location, harvesting and wages.
Kahina's founder, Katharine L'Heureux, not only pays the women of the Co-Op a fair wage for the oil, but:
- makes regular trips to Morocco to ensure they are treated well and continually gives to their community for an enriched livliehood outside of work
- funded the organic certification of a woman's cooperative to allow them more successful participation in international trade. This Co-Op is now profitable and provides steady wages for their members
- donates to Education for All, a Moroccan organization providing safe boarding homes for girls in school and donates sheep to provide milk as well as wool for weaving rugs
- And that's just a snippet, she's done much more which you can read about here.
There are nine women in the Co-Op that extract the oil in the products brought to you by Kahina and whose signatures are incorporated into the branding found on each bottle. Many of these women cannot read or write, so their signature may be a simple symbol marking their identity. Click the picture above to read about them and see their unique signature.
The branding had always caught my eye, and now that I can relate the markings to their stunning faces, I can't help but feel a sense of connectedness to these women on the other side of the world. These women who live a life entirely different to mine, who are joyful to simply have a job that allows them to support themselves and their family. It's not often when a bottle of oil can make me reevaluate my level of gratitude or what constitutes a bad day in my life.
It's no wonder why Kahina's Eye Serum was chosen to be Beauty Heroes Expert Selection for September.
Along with other amazing active botanicals, the eye serum contains the precious argan oil, brought to you by the women mentioned above. The serum packs a punch as you only need a partial pump to see an immediate reduction in dark circles and puffiness while over a bit more time, a minimization to fine lines and wrinkles. I've been using the eye serum every morning for a few weeks and since I don't ever get to sleep as long as I want, I have been able to rid my eyes of that I-Haven't-Slept-Well-In-Ages look.
As a bonus, Beauty Heroes subscribers get a travel size of Kahina's Facial Lotion, named one of the Best Performing Moisturizers by ELLE France.
All of Kahina's products are ECOCERT certified (one of the highest international standards for organic and natural products), cruelty-free and use FSC certified products to ensure the forest products used are from responsibly harvested and verified sources. The packaging is made with 100% post-consumer waste and the bottles are made from recyclable violet glass, which preserves the inner product by blocking out damaging light rays.
When you consider all that is done to oversee the creation of their products, the fairness to their workers, the sustainability to the environment, the certification of quality and the giving back to the Berber community, paying $78 for their Eye Serum that will last you ages longer than the 15 lattes that amount of money could buy, it suddenly feels like a deal.
And since the Eye Serum is this month's Beauty Heroes pick, that means you get it for just $39 - including the Facial Lotion!
AND, if you haven't already subscribed, you get and additional 20% off any level of subscription with my code "JANNYORGANICALLY" - remember, you can only use it once - just keep in mind, these are the types of products and brands you can expect to see featured by Beauty Heroes and why I am so overjoyed to be a Brand Ambassador for them. You simply won't regret signing up for a 6 or 12 month subscription. Code expires 11/20/15
How awesome is this month's product by Kahina? Was I the only one that teared up? Will you look at Kahina Giving Beauty's bottles differently from now on?