Green Beauty Mascara Guide

Green Beauty Mascara Guide - janny: organically. #bbloggers

I've been getting quite a few mascara questions, so I decided to buy a handful of the top recommended green beauty picks and give my opinion on each. Mascara has become a personal topic with green beauty enthusiasts recently, some seem to have different results with the same product.

But isn't that the case with most beauty products? Our skin type varies, so might our foundation picks. Some lips are drier than others and someone's favorite lipstick choice just isn't our jam!

There are going to be a few favorite brands not getting top scores even though I love some of their other products. I don't do this to blast anyone, but to share my experience and to hopefully allow for the product to be improved, if necessary.

A couple points to consider for my mascara testing:

  • Bottom Lashes
    • I do not wear mascara on my bottom lashes, so I kept true to that during this test
  • Primer
    • Many people complain about having oily lids, so for the sake of fairness, I primed my lids with RMS "Un" Cover up each day to ensure I gave my best foot forward in the war against smudging
  • Eyelash Curler
    • My lashes are tightly curled already, in fact, you can hardly tell I have lashes without mascara, so needless to say, an eyelash curler is not part of my routine
  • Editing
    • You will notice most pics look different because I took them in different lighting at various points during the day. I did not edit the photos other than lightening some shadow in an effort to give you a real look at the mascara's true self (so don't judge my growing in eyebrows! I'm a mom with a toddler and husband with shingles! Yikes)
  • Price
    • Price will have little to do with the post besides an "FYI". After all, we pay more for safe and high quality ingredients, so this will not affect any scoring
  • Scoring
    • I'll discuss my pros/cons in a poor, fair (con) good, great, excellent (pro) manner
    • I'll give my overall score on a grading scale from A-F

Ingredients

Another note, ingredients are going to play a big role in this post and scoring, I mean, otherwise this wouldn't be "green" or "clean" beauty. We want to be thoughtful about what we are putting on and ultimately IN our bodies. Sometimes we assume some brands don't contain harmful ingredients but have you checked each one? Some may have 1 or more questionable ingredients and it's up to you if you want that ingredient in your system. I made a rule to call out any ingredient that scored a 4 or higher on EWG's Skin Deep.

Even though there are flaws in the EWG system, I gave each brand a chance to respond to the questionable ingredients, which some did, and some did not. The ones who refused to comment are the brands I'd be more concerned about.

Remember, it may be just a small amount, and yes, your lashes are external, but this product goes on your lashes every day. The follicle dives deep into your dermis and absorbs the product into your bloodstream. And don't forget about any getting directly in your eye when you remove the mascara, swim or cry!

"Crying" is a daily event for me. I don't know if my tear ducts are full reservoirs just aching to get out at any given opportunity, but my eyes fill to the brim with tears whenever I laugh or yawn, which happens all day, and probably why I stopped wearing mascara on my bottom lashes entirely. 

Anyway, here is a quick look at my mascara-less self before we dive in:

Green Beauty Mascara Guide - No Mascara

My Top Picks:


Crunchi Collection Lashes For Days

Pros:

  • Application: Excellent
  • Flake Factor: Excellent
  • Ingredients: Great
  • Length: Excellent
  • Longevity: Excellent
  • Smudge Factor: Excellent
  • Sting Factor: Excellent
  • Volume: Great

Cons:

  • None!

Price: $28

Vegetarian, Gluten-free, Cruelty-Free, Non-GMO, Contains Beeswax

Overall Score: A+

Shop: Available from Crunchi


Hynt Beauty Nocturne Mascara

Pros:

  • Application: Excellent
  • Flake Factor: Great
  • Ingredients: Great
  • Length: Excellent
  • Longevity: Excellent
  • Smudge Factor: Excellent
  • Sting Factor: Excellent
  • Volume: Great

Cons:

  • None!

Price: $24

Cruelty-Free, Non-GMO, Contains Beeswax and Shellac

Overall Score: A+

Shop: Available from Hynt Beauty or Integrity Botanicals


Gia Minerals Natural Lash Organic Mascara

Green Beauty Mascara Guide - Gia Minerals Organic Mascara

Pros:

  • Application: Great
  • Flake Factor: Excellent
  • Ingredients: Great
  • Length: Excellent
  • Longevity: Great
  • Smudge Factor: Good
  • Sting Factor: Excellent
  • Volume: Great

Cons:

  • None

Price: $28

Cruelty-Free, Gluten-Free, Contains Beeswax

Overall Score: A

Shop: Gia Minerals


Honeybee Gardens Truly Natural Mascara

Green Beauty Mascara Guide - Honeybee Gardens Truly Natural Mascara

Pros:

  • Application: Great
  • Flake Factor: Great
  • Ingredients: Excellent
  • Length: Good
  • Longevity: Excellent
  • Smudge Factor: Excellent
  • Sting Factor: Excellent

Cons:

  • Volume: Fair

Price: $11.99

Overall Score: A

Shop: Available from: Honeybee Gardens, Target and Walgreens!


100% Pure Fruit Pigmented Mascara

Green Beauty Mascara Guide - 100% Pure Fruit Pigmented Mascara

Pros:

  • Application: Excellent
  • Ingredients: Excellent
  • Length: Great
  • Longevity: Great
  • Sting Factor: Excellent
  • Volume: Good

Cons:

  • Flake Factor: Fair
  • Smudge Factor: Fair

Price: $25

Overall Score: A-

Shop: Available from Integrity Botanicals


Lily Lolo

Green Beauty Mascara Guide - Lily Lolo

Pros:

  • Ingredients: Great
  • Length: Good
  • Longevity: Excellent
  • Sting Factor: Great
  • Volume: Good

Cons:

  • Application: Fair *updated 2017 as the past few batches I received have been gloppier and harder to apply even after wiping the spooley off. It has made the application process difficult and a final product that doesn't reflect the product I used to use.
  • Flake Factor: Fair
  • Smudge Factor: Fair

Price: $19.50

Cruelty-free • Vegan • Gluten-Free

Overall Score: C+

Shop: Available from The Detox Market and Credo Beauty


The Rest:


RMS Volumizing Mascara

Green Beauty Mascara Guide - RMS Volumizing Mascara

Pros:

  • Flake Factor: Great
  • Longevity: Great

Cons:

  • Application: Poor; it took dozens of strokes before I could see a difference
  • Length: Fair
  • Volume: Poor
  • Smudge Factor: Poor
  • Sting Factor: Poor; stung when I yawned and when I washed it off
  • Ingredients of concern (see below)

Ingredients of Concern

  • Benzyl Alcohol
    • EWG Score: 5
    • Occupational hazard, Organ system toxicity (non-reproductive); Data gaps
  • Limonene
    • EWG Score: 6
    • Concern: Other HIGH concerns: Irritation (skin, eyes, or lungs); Other LOW concerns: Ecotoxicology, Occupational hazards
  • Geranoil
    • EWG Score: 7
    • Concern: Ecotoxicology
  • Parfum (Natural Fragrance)
    • I called this out specifically just because their site says it is a blend of essential oils, but it doesn't say which ones. If you are sensitive to any, make sure you ask them first!

I asked RMS for their feedback on the ingredient safety of this product given the information available on EWG, but they did not respond to my request. [update 11.23.15] Since this post was published, RMS Beauty responded to me with the following:

We actually had the mascaras formulated in the EU per the EcoCert guidelines so use of many of the ingredients below that score high were based on choosing the best EU certified ingredients out of what was available and applicable. (We don’t label eco cert for various reasons but that’s another story).

Regarding the PARFUM that is the way the EU requires us to label but yet it is a natural fragrance.

Also of note, the EU has changed the labelling and we are reformulating this currently to remove the Limonene and Geranoil for the near future. We hope to have the reformulations out middle of next year but I don’t have the launch dates yet
— RMS Beauty Representative

Price: $28

Cruelty-Free, Contains Wheat Starch and Beeswax

Overall Score: D

Shop: Available from The Detox MarketCitrine Natural Beauty, and Credo Beauty



Perfekt Lash Perfection Gel

Green Beauty Mascara Guide - Perfekt Lash Perfection Gel

Pros:

  • Easy application
  • Great length
  • Great volume
  • No smudges

Cons:

  • A few flakes on a handful of lashes
  • Ingredients (see below)

Ingredients of concern:

  • Triethanolamine
    • EWG Score: 5
    • Contamination concerns, Organ system toxicity (non-reproductive)
  • Retinyl Palmitate
    • EWG Score: 9
    • Data gaps, Ecotoxicology, Organ system toxicity (non-reproductive)

I asked Perfekt for their feedback on the ingredient safety of this product given the information available on EWG, but they did not respond to my request.

Price: $28.50

Overall Score: C

Shop: Available from Citrine Natural Beauty


Lola Lash by Antonym

Green Beauty Mascara Guide - Lola Lash by Antonym

Pros:

  • Length: Good
  • Sting Factor: Great

Cons:

  • Application: Fair; I'm not a fan of curved brushes, you might be, but it made application more difficult for me
  • Smudge Factor: Poor; I had decent black rings and flakes around my eyes after applying 8 hours earlier to top lashes only (pic below)
  • Longevity: Poor; product seemed to come off throughout the day (pic below)
  • Flake Factor: Poor; same as above
  • Volume: Poor
  • Ingredient (see below)

Ingredient of concern:

  • Glyceryl Behenate
    • EWG Score: 4
    • Additive exposure, Irritation (skin, eyes or lungs), Enhanced skin absorption, Data gaps

Company response:

We’re not sure why a product that scores “low” on 2 out of 4 parameters and “0” on the remaining 2, gets a “moderate” hazard overall. But between our research, FDA GRAS and Ecocert (our certification), we don’t see an issue with this ingredient beyond a general caution as with all ingredients, and that is to be aware and cautious about anything you put on the skin.
— Antonymn Cosmetics Representative
Green Beauty Mascara Guide - Lola Lash by Antonym end of day Look

Price: $23

Overall Score: D

Shop: Available from Integrity BotanicalsCitrine Natural Beauty and Credo Beauty


W3LL PEOPLE Expressionist Mascara

Green Beauty Mascara Guide - W3LL PEOPLE Expressionist Mascara

Pros:

  • Flake Factor: Excellent
  • Length: Good
  • Longevity: Great
  • Smudge Factor: Good
  • Sting Factor: Great

Cons:

  • Application: Fair; took a bit longer to get the product off the brush
  • Ingredients: See Below
  • Volume: Fair

Ingredients of Concern

  • Benzyl Alcohol
    • EWG Score: 5
    • Occupational hazard, Organ system toxicity (non-reproductive); Data gaps
  • Limonene
    • EWG Score: 6
    • Concern: Other HIGH concerns: Irritation (skin, eyes, or lungs); Other LOW concerns: Ecotoxicology, Occupational hazards
  • Geranoil
    • EWG Score: 7
    • Concern: Ecotoxicology

I asked W3LL PEOPLE for their feedback on the ingredient safety of this product given the information available on EWG, but they did not respond to my request.

Price: $23.50

Overall Score: C+

Shop: Available from Integrity Botanicals, The Detox Market and Credo Beauty


Kjaer Weis Organic Mascara

Green Beauty Mascara Guide - Kjaer Weis Organic Mascara

Pros:

  • Flake Factor: Good
  • Length: Good
  • Longevity: Good
  • Smudge Factor: Good
  • Sting Factor: Good

Cons:

  • Application: Fair; took several strokes to get product off the brush
  • Ingredients: See below
  • Volume: Fair

Ingredients of Concern

I asked Kjaer Weis for their feedback on the ingredient safety of this product given the information available on EWG, but they did not respond to my request.

Price: $38 initial, $28 refill

Overall Score: C+

Shop: Available from Integrity Botanicals, Credo Beauty, Citrine Natural Beauty and The Detox Market


So there you have it! I was able to discover some fabulous new faves! I hope you were too!

Green Beauty Mascara Guide - janny: organically. #bbloggers
Green Beauty Mascara Guide - janny: organically. #bbloggers